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Plant-based, clean beauty line pays homage to Whitney Houston.
November 9, 2022
By: Lianna Albrizio
Associate Editor
JCPenney Beauty and Urban Hydration have launched an exclusive collection of skincare, body, hair and hand cream products in partnership with the upcoming Sony feature film, “I Wanna Dance with Somebody,” about music legend Whitney Houston. Urban Hydration is a Black- and woman-owned beauty brand founded by Psyche Terry. JCPenney Beauty is passionate about fostering meaningful partnerships with like-minded brands and providing easier access to BIPOC-founded and indie beauty brands thr...
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